What is Blog?
In simple word ,a blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
A blog is a website where a person or
entity can write content about a specific topic or just to share
thoughts and opinions in general. It appears as different posts in
chronological order where images and hyperlinks to
other sources are included.
You can start blogging as
an expert of an area as cooking or travelling, you can
blog as a way of expressing feelings or also as a company using the blog as a
marketing tool to create content and engage your target audience.
What is the difference
between Blog & Website?
Blogs are websites, but we usually differentiate both terms. From a
business perspective, blogs are content generators while the website is a
showcase for products or services.
So, the corporate blog is usually
inserted in the website and provides content related to the company area of
expertise.
As a legal platform for business, a blog
provides insights about the legal issues of the entrepreneurial world, allowing
us to express our knowledge and at the same time provide interesting content to
our audience.
History of Blog? From
where Blog came into Existence?
Here’s a great site which explains the
history of blogging and kind of the first blogger who most people credit with
starting blogging.
Over the years many platforms have come
out which have made blogging easier to do for your average person who’s not a web
designer or that tech savvy.
Things like Google Blogger, Tumblr
blogs, and more recently Medium which has kind of caused a renewed interest in
blogging. While vlogging (video Blog) is slowly taking over
blogging in popularity there’s still a lot of interest in both writing and
reading blogs.
How Do Bloggers Make
Money From Their Blogs?
There are many ways to monetize a blog.
Some people run Adsense or
other ad networks like Chiquita.
A blogger can place a code on their site
which will feature relevant ads based on the reader’s search history as well as
the content of the site.
You have affiliate marketing where
bloggers may mention or talk about a product and then link to Amazon or
similar sites through a special trackable link and they get a percentage of
each sale they drive.
Bloggers also do sponsor
posts where a company will pay them to blog about a certain
product.
Bloggers can also sell ad
space directly to companies and made their offers.
